Graphic Design · 2025
ANAM CARA
by Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Where Jade Meets Soul.
ANAM CARA bridges traditional jade craftsmanship with contemporary design sensibility. The brand identity reflects this duality—honoring the cultural significance of jade while presenting it through a modern visual language that speaks to today's conscious consumer.
The comprehensive brand system includes logo design, packaging, marketing materials, and retail environments, all united by a refined aesthetic that emphasizes natural textures, minimalist typography, and a palette inspired by jade's subtle variations. Every touchpoint reinforces the brand's commitment to authenticity, craftsmanship, and meaningful design.
Project Details
Artist
Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Year
2025
Medium
Graphic Design, Brand Strategy, Print Design, Packaging
Dimensions
Brand Identity System
Location
New York, NY
Artist Statement
Ye (Cindy) Hou and Xinyu (Isabella) Qiao are designers who collaborated to create the ANAM CARA brand identity. Their work bridges cultural heritage with contemporary design, creating brand experiences that honor tradition while speaking to modern audiences. Through careful attention to materiality, typography, and spatial design, they craft identities that feel both timeless and fresh.
— Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Interested in This Work?
For inquiries or more information, please contact:
info.unbriefed@gmail.com
Works
Window Display Design
01 / 08
Storefront window design featuring the brand tagline 'Where Jade Meets Soul.' The composition balances bold typography with subtle messaging, creating an invitation that speaks to both tradition and contemporary lifestyle. Warm interior lighting contrasts with the clean exterior presentation.
02 / 08
Product Catalog
Brand catalog showcasing the jewelry collection on natural jade surface. The layout emphasizes the connection between raw material and finished product, with bilingual typography (English and Chinese) honoring the cultural roots of jade craftsmanship.
Retail Environment
03 / 08
In-store window display showing brand posters and marketing materials. The layered composition creates visual depth while maintaining clarity of message. A silhouetted figure adds human scale and suggests the intimate connection between wearer and jewelry.
Brand Manual
04 / 08
Interior spread from the brand guidelines manual. Clean, minimalist layout with generous white space reflects the brand's refined aesthetic. The manual establishes visual standards while allowing flexibility for future applications.
05 / 08
Packaging Design
Shopping bag design featuring the ANAM CARA wordmark and brand photography. The monochromatic palette and elegant typography create a premium unboxing experience. Tagline 'Not Just A Jewelry' reinforces the brand's positioning as offering meaningful, lifelong pieces.
Brand Collateral System
06 / 08
Comprehensive brand touchpoint layout including magazine, business cards, and printed materials. The cohesive system demonstrates how visual identity translates across different scales and formats, maintaining consistency while adapting to each medium's requirements.
07 / 08
Night Market Promotion
Marketing materials for pop-up Night Market event in Dumbo, featuring date and location information. The cards are photographed on natural stone, reinforcing the connection to earth and materiality. The design balances event information with brand atmosphere.
Event Marketing Detail
08 / 08
Close-up of promotional card on jade surface, showing the integration of brand photography with natural material. The composition emphasizes texture and authenticity—core values of the ANAM CARA brand experience.
Graphic Design · 2025
ANAM CARA
by Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Where Jade Meets Soul.
ANAM CARA bridges traditional jade craftsmanship with contemporary design sensibility. The brand identity reflects this duality—honoring the cultural significance of jade while presenting it through a modern visual language that speaks to today's conscious consumer.
The comprehensive brand system includes logo design, packaging, marketing materials, and retail environments, all united by a refined aesthetic that emphasizes natural textures, minimalist typography, and a palette inspired by jade's subtle variations. Every touchpoint reinforces the brand's commitment to authenticity, craftsmanship, and meaningful design.
Project Details
Artist
Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Year
2025
Medium
Graphic Design, Brand Strategy, Print Design, Packaging
Dimensions
Brand Identity System
Location
New York, NY
Artist Statement
Ye (Cindy) Hou and Xinyu (Isabella) Qiao are designers who collaborated to create the ANAM CARA brand identity. Their work bridges cultural heritage with contemporary design, creating brand experiences that honor tradition while speaking to modern audiences. Through careful attention to materiality, typography, and spatial design, they craft identities that feel both timeless and fresh.
— Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Interested in This Work?
For inquiries or more information, please contact:
info.unbriefed@gmail.com
Works
Window Display Design
01 / 08
Storefront window design featuring the brand tagline 'Where Jade Meets Soul.' The composition balances bold typography with subtle messaging, creating an invitation that speaks to both tradition and contemporary lifestyle. Warm interior lighting contrasts with the clean exterior presentation.
02 / 08
Product Catalog
Brand catalog showcasing the jewelry collection on natural jade surface. The layout emphasizes the connection between raw material and finished product, with bilingual typography (English and Chinese) honoring the cultural roots of jade craftsmanship.
Retail Environment
03 / 08
In-store window display showing brand posters and marketing materials. The layered composition creates visual depth while maintaining clarity of message. A silhouetted figure adds human scale and suggests the intimate connection between wearer and jewelry.
Brand Manual
04 / 08
Interior spread from the brand guidelines manual. Clean, minimalist layout with generous white space reflects the brand's refined aesthetic. The manual establishes visual standards while allowing flexibility for future applications.
05 / 08
Packaging Design
Shopping bag design featuring the ANAM CARA wordmark and brand photography. The monochromatic palette and elegant typography create a premium unboxing experience. Tagline 'Not Just A Jewelry' reinforces the brand's positioning as offering meaningful, lifelong pieces.
Brand Collateral System
06 / 08
Comprehensive brand touchpoint layout including magazine, business cards, and printed materials. The cohesive system demonstrates how visual identity translates across different scales and formats, maintaining consistency while adapting to each medium's requirements.
07 / 08
Night Market Promotion
Marketing materials for pop-up Night Market event in Dumbo, featuring date and location information. The cards are photographed on natural stone, reinforcing the connection to earth and materiality. The design balances event information with brand atmosphere.
Event Marketing Detail
08 / 08
Close-up of promotional card on jade surface, showing the integration of brand photography with natural material. The composition emphasizes texture and authenticity—core values of the ANAM CARA brand experience.
Graphic Design · 2025
ANAM CARA
by Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Where Jade Meets Soul.
ANAM CARA bridges traditional jade craftsmanship with contemporary design sensibility. The brand identity reflects this duality—honoring the cultural significance of jade while presenting it through a modern visual language that speaks to today's conscious consumer.
The comprehensive brand system includes logo design, packaging, marketing materials, and retail environments, all united by a refined aesthetic that emphasizes natural textures, minimalist typography, and a palette inspired by jade's subtle variations. Every touchpoint reinforces the brand's commitment to authenticity, craftsmanship, and meaningful design.
Project Details
Artist
Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Year
2025
Medium
Graphic Design, Brand Strategy, Print Design, Packaging
Dimensions
Brand Identity System
Location
New York, NY
Artist Statement
Ye (Cindy) Hou and Xinyu (Isabella) Qiao are designers who collaborated to create the ANAM CARA brand identity. Their work bridges cultural heritage with contemporary design, creating brand experiences that honor tradition while speaking to modern audiences. Through careful attention to materiality, typography, and spatial design, they craft identities that feel both timeless and fresh.
— Ye (Cindy) Hou & Xinyu (Isabella) Qiao
Interested in This Work?
For inquiries or more information, please contact:
info.unbriefed@gmail.com
Works
Window Display Design
01 / 08
Storefront window design featuring the brand tagline 'Where Jade Meets Soul.' The composition balances bold typography with subtle messaging, creating an invitation that speaks to both tradition and contemporary lifestyle. Warm interior lighting contrasts with the clean exterior presentation.
02 / 08
Product Catalog
Brand catalog showcasing the jewelry collection on natural jade surface. The layout emphasizes the connection between raw material and finished product, with bilingual typography (English and Chinese) honoring the cultural roots of jade craftsmanship.
Retail Environment
03 / 08
In-store window display showing brand posters and marketing materials. The layered composition creates visual depth while maintaining clarity of message. A silhouetted figure adds human scale and suggests the intimate connection between wearer and jewelry.
Brand Manual
04 / 08
Interior spread from the brand guidelines manual. Clean, minimalist layout with generous white space reflects the brand's refined aesthetic. The manual establishes visual standards while allowing flexibility for future applications.
05 / 08
Packaging Design
Shopping bag design featuring the ANAM CARA wordmark and brand photography. The monochromatic palette and elegant typography create a premium unboxing experience. Tagline 'Not Just A Jewelry' reinforces the brand's positioning as offering meaningful, lifelong pieces.
Brand Collateral System
06 / 08
Comprehensive brand touchpoint layout including magazine, business cards, and printed materials. The cohesive system demonstrates how visual identity translates across different scales and formats, maintaining consistency while adapting to each medium's requirements.
07 / 08
Night Market Promotion
Marketing materials for pop-up Night Market event in Dumbo, featuring date and location information. The cards are photographed on natural stone, reinforcing the connection to earth and materiality. The design balances event information with brand atmosphere.
Event Marketing Detail
08 / 08
Close-up of promotional card on jade surface, showing the integration of brand photography with natural material. The composition emphasizes texture and authenticity—core values of the ANAM CARA brand experience.