Graphic Design · 2025
That Bag
by Jia Yuan
That Bag uses the iconic Hermès Birkin as a lens to examine contemporary consumer culture.
Through bold typography, striking color palettes, and layered visual narratives, the poster series deconstructs the cultural symbolism embedded in luxury goods. Rather than offering definitive answers, the work leaves questions open—inviting viewers to confront their own perceptions of value, status, and desire.
The series demonstrates how graphic design can function as critical commentary, transforming commercial symbols into subjects of cultural investigation.
Project Details
Artist
Jia Yuan
Year
2025
Medium
Graphic Design, Typography, Print Design
Dimensions
Poster Series
Location
New York, NY
Artist Statement
Jia Yuan is a graphic designer whose work investigates the intersection of visual culture, consumerism, and identity. Through typography, color, and composition, she creates design that functions as cultural commentary—questioning the values embedded in commercial symbols and inviting viewers to examine their own relationships to objects of desire.
— Jia Yuan
Interested in This Work?
For inquiries or more information, please contact:
info.unbriefed@gmail.com
Works
01 / 04
Birkin Bag Is
Opening poster featuring deconstructed typography spelling 'BIRKIN BAG IS' with a vertical red stripe bisecting the composition. The fragmented letterforms mirror the fragmented nature of luxury's meaning—simultaneously desirable and elusive, tangible and abstract.
02 / 04
Materialism
Bold red typography declaring 'MATERIALISM' against horizontal red bands. The stark visual language confronts the viewer directly, making explicit what consumer culture often leaves implicit. The censored appearance of the text suggests both revelation and concealment.
03 / 04
Bodily Harm Conspicuous Consumption
A red silhouette of the Birkin bag dominates the composition, accompanied by text addressing 'bodily harm' and 'conspicuous consumption.' The poster draws connections between physical desire, economic display, and the cultural costs of luxury acquisition.
Series Overview
04 / 04
Comprehensive view showing all three posters as a unified series. Together, they create a visual argument about consumerism—moving from identification (what it is) to critique (materialism) to consequence (bodily harm). The consistent visual system reinforces the conceptual progression.
Graphic Design · 2025
That Bag
by Jia Yuan
That Bag uses the iconic Hermès Birkin as a lens to examine contemporary consumer culture.
Through bold typography, striking color palettes, and layered visual narratives, the poster series deconstructs the cultural symbolism embedded in luxury goods. Rather than offering definitive answers, the work leaves questions open—inviting viewers to confront their own perceptions of value, status, and desire.
The series demonstrates how graphic design can function as critical commentary, transforming commercial symbols into subjects of cultural investigation.
Project Details
Artist
Jia Yuan
Year
2025
Medium
Graphic Design, Typography, Print Design
Dimensions
Poster Series
Location
New York, NY
Artist Statement
Jia Yuan is a graphic designer whose work investigates the intersection of visual culture, consumerism, and identity. Through typography, color, and composition, she creates design that functions as cultural commentary—questioning the values embedded in commercial symbols and inviting viewers to examine their own relationships to objects of desire.
— Jia Yuan
Interested in This Work?
For inquiries or more information, please contact:
info.unbriefed@gmail.com
Works
01 / 04
Birkin Bag Is
Opening poster featuring deconstructed typography spelling 'BIRKIN BAG IS' with a vertical red stripe bisecting the composition. The fragmented letterforms mirror the fragmented nature of luxury's meaning—simultaneously desirable and elusive, tangible and abstract.
02 / 04
Materialism
Bold red typography declaring 'MATERIALISM' against horizontal red bands. The stark visual language confronts the viewer directly, making explicit what consumer culture often leaves implicit. The censored appearance of the text suggests both revelation and concealment.
03 / 04
Bodily Harm Conspicuous Consumption
A red silhouette of the Birkin bag dominates the composition, accompanied by text addressing 'bodily harm' and 'conspicuous consumption.' The poster draws connections between physical desire, economic display, and the cultural costs of luxury acquisition.
Series Overview
04 / 04
Comprehensive view showing all three posters as a unified series. Together, they create a visual argument about consumerism—moving from identification (what it is) to critique (materialism) to consequence (bodily harm). The consistent visual system reinforces the conceptual progression.
Graphic Design · 2025
That Bag
by Jia Yuan
That Bag uses the iconic Hermès Birkin as a lens to examine contemporary consumer culture.
Through bold typography, striking color palettes, and layered visual narratives, the poster series deconstructs the cultural symbolism embedded in luxury goods. Rather than offering definitive answers, the work leaves questions open—inviting viewers to confront their own perceptions of value, status, and desire.
The series demonstrates how graphic design can function as critical commentary, transforming commercial symbols into subjects of cultural investigation.
Project Details
Artist
Jia Yuan
Year
2025
Medium
Graphic Design, Typography, Print Design
Dimensions
Poster Series
Location
New York, NY
Artist Statement
Jia Yuan is a graphic designer whose work investigates the intersection of visual culture, consumerism, and identity. Through typography, color, and composition, she creates design that functions as cultural commentary—questioning the values embedded in commercial symbols and inviting viewers to examine their own relationships to objects of desire.
— Jia Yuan
Interested in This Work?
For inquiries or more information, please contact:
info.unbriefed@gmail.com
Works
01 / 04
Birkin Bag Is
Opening poster featuring deconstructed typography spelling 'BIRKIN BAG IS' with a vertical red stripe bisecting the composition. The fragmented letterforms mirror the fragmented nature of luxury's meaning—simultaneously desirable and elusive, tangible and abstract.
02 / 04
Materialism
Bold red typography declaring 'MATERIALISM' against horizontal red bands. The stark visual language confronts the viewer directly, making explicit what consumer culture often leaves implicit. The censored appearance of the text suggests both revelation and concealment.
03 / 04
Bodily Harm Conspicuous Consumption
A red silhouette of the Birkin bag dominates the composition, accompanied by text addressing 'bodily harm' and 'conspicuous consumption.' The poster draws connections between physical desire, economic display, and the cultural costs of luxury acquisition.
Series Overview
04 / 04
Comprehensive view showing all three posters as a unified series. Together, they create a visual argument about consumerism—moving from identification (what it is) to critique (materialism) to consequence (bodily harm). The consistent visual system reinforces the conceptual progression.